Because some moments deserve more than a phone shot.

A digital camera that shoots like film — no apps, no editing.

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TIME Best Inventions 2021 · NYT Wirecutter 2025

Real photos from real days — straight from the camera.

Choose the tone · Press the shutter · Find out later

What you get

Everything you need to capture the moment

  • A fully functional digital camera
  • 4 built-in film tones
  • Video & time-lapse (USB-C power)
  • SD card included
  • USB-C charging & transfer

Built-in: 4 tones, video & time-lapse.

Original

Black & White

Sepia

Blue

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Time-lapse by USB-C power

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Video by USB-C power

Shop the Camera

Start with what’s built in. Then take it further.

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A camera that grows with you.

Start simple — then make it your own any time.

  • Expand with filter cards
  • Swap cases to match your style
  • Add lenses, lights, and more

Change the way you see, instantly.

Just slide in physical filter cards.

Moody

Violet Haze

Monochrome Elegance

Dynamic

More ways to create.

Expand with lenses, lights, and more.

A Modular Camera System.

Build your setup over time.

10+ physical filter cards available. Explore more ways to shoot
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Stop reviewing. Start experiencing.

No screen.
No second guessing.
Just the moment.

Featured in New York Times Wirecutter 2025

A simple digital camera with a soft, nostalgic look — designed to keep the focus on taking photos, not reviewing them.

Explore the Collection

Same core camera.
Different cases and creative add-ons.
Make it yours.

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Real photos. Real people. Real moments.

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Most cameras chase perfection.
This one captures feeling.

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