Shoot film-style photos — without film

Digital camera with film tones you can switch.

Switch tones instantly — with physical filter cards.

Shop Cameras Explore Filter Cards

Everything Is Already Inside.

• 4 Built-in Film Tones
• Time-Lapse & 10s Video
• 300–500 Shots per Charge
• 64GB SD Card Included (30,000+ Photos)
• USB-C Charging & Transfer

Everything you need to start — included.
No add-ons required to begin.


Everything you need to start shooting — included.

Original · Black & White · Sepia · Blue

Built-in Film Tones.

No presets. No editing.
Looks like film. Straight out of camera.

Original

Clean. Natural. True to the moment.

Black & White

High contrast. Timeless depth.

Sepia

Warm shadows. Nostalgic glow.

Blue

Cool cast. Quiet atmosphere.

Load video:

A Camera That Evolves.

Tone modules. Function modules. Physical expansion.

Swap the case.
Add creative modules.

Beyond the built-in tones.

Change the Look. Instantly.

Insert a physical Filter Card.
Your camera shifts tone in seconds — swap them anytime.

No presets. No editing.
Slide in. Shoot. Done.

10+ physical filter cards available.

Classic Film

Monochrome Elegance

Teal & Orange

Dynamic

Softday

Violet Haze

Moody

Limewave

Add On Any Time.

A Modular Camera System.

Change the look with Filter Cards.
Add new functions with Modules.

Start simple. Expand anytime.

Explore Creative Modules

Load video:

Less Reviewing. More Seeing.

No screen.
No second guessing.
Just the moment.

Recognized for Innovation.

TIME Best Inventions 2021

Recommended by NYT Wirecutter
The New York Times’ product review team.

— The New York Times’ product review team.

Modern Core. Built to Last.

  • 20MP Photo
  • SD Storage
  • AAA or USB-C Power
  • Reusable System

Digital convenience. Film-inspired feel.

Explore the Collection

Same core camera.
Different cases and creative add-ons.
Make it yours.

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Real photos. Real people. Real moments.

Shot on Paper Shoot

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Re-Tone the Way You Shoot.

Most cameras chase perfection.
This one captures feeling.

Pick your tone. Start shooting.

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